① Through a deep understanding of human nature and consumers, one develops an open-hearted attitude that embraces others with care and empathy.

② In an era where materialism intensifies, it is crucial to embody a more desirable human character that values human touch, allowing one to resonate with others around and achieve a sense of empathy.

③ By studying various foundational theories such as psychology, sociology, behavioral economics, anthropology, consumer behavior, and marketing, individuals can establish differentiated marketing strategies through a fundamental and comprehensive understanding of the consuming human.

④ Students will acquire the most recent issues from top global journals and develop a refined logic as well as a systematic scientific approach.